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DTSTART;TZID=Pacific/Auckland:20260904T090000
DTEND;TZID=Pacific/Auckland:20260904T130000
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SUMMARY:AI For Marketing
DESCRIPTION:AI for Marketing - delivered by Nelson AI SandboxA hands-on half-day in Blenheim for anyone who has to market a business\, even if marketing isn't your job title.The tools keep changing and reaching people is harder than it was. On top of that\, more people now ask AI for a recommendation before they ever reach your website. Miss that\, and you lose customers before they even know you exist. This half-day gives you a practical way in\, with something to show for it by lunchtime.Who it's for?Business owners\, marketing and comms people\, and anyone in a Marlborough business who ends up doing the marketing: the posts\, the newsletters\, the website. You don't need to have done AI for Business or any other workshop first. No AI experience needed either. If you've already had a play with ChatGPT or similar you'll move a bit faster\, but that's all.What we'll cover:     Optimise your content and website so AI search and recommendations pick you up     Build a reusable brand voice pack so everything you put out sounds like you     Set up a Custom GPT that drafts social posts\, emails and articles in your tone and structure     Map how customers find and choose you\, so your message fits each stage     Put together a content calendar with local visibility built in     Read AI dashboards that show what's working and what to do next     Draft a simple chatbot that can answer customer questions and point them to a sale     Keep your business data safe while you do it\nAbout the Nelson AI SandboxThe Nelson AI Sandbox is a not-for-profit community AI hub. In March 2024 it opened the world's first walk-in AI space: somewhere anyone can turn up\, ask questions and get hands-on help with AI\, free of charge. Since then it has worked face to face with more than 6\,000 people and 250 organisations across the top of the South Isaland\, through drop-in sessions\, workshops and outreach. About the presenterJ Norness is a fractional AI Officer working with businesses across New Zealand and Australia\, and a volunteer lead trainer for the Nelson AI Sandbox. He has trained more than 1\,100 people in the past two years\, from sole operators to executive teams. His sessions are hands-on\, vendor neutral and free of hype.
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p><strong fr-original-style="" style="font-weight: 700\;">AI for Marketing - delivered by Nelson AI Sandbox</strong></p><p>A hands-on half-day in Blenheim for anyone who has to market a business\, even if marketing isn&rsquo\;t your job title.</p><p>The tools keep changing and reaching people is harder than it was. On top of that\, more people now ask AI for a recommendation before they ever reach your website. Miss that\, and you lose customers before they even know you exist. This half-day gives you a practical way in\, with something to show for it by lunchtime.</p><p><strong fr-original-style="" style="font-weight: 700\;">Who it&rsquo\;s for?</strong></p><p>Business owners\, marketing and comms people\, and anyone in a Marlborough business who ends up doing the marketing: the posts\, the newsletters\, the website. You don&rsquo\;t need to have done AI for Business or any other workshop first. No AI experience needed either. If you&rsquo\;ve already had a play with ChatGPT or similar you&rsquo\;ll move a bit faster\, but that&rsquo\;s all.</p><p><strong fr-original-style="" style="font-weight: 700\;">What we&rsquo\;ll cover:</strong></p><p>&bull\;<span style="white-space:pre\;">&nbsp\; &nbsp\;&nbsp\;</span>Optimise your content and website so AI search and recommendations pick you up</p><p>&bull\;<span style="white-space:pre\;">&nbsp\; &nbsp\;&nbsp\;</span>Build a reusable brand voice pack so everything you put out sounds like you</p><p>&bull\;<span style="white-space:pre\;">&nbsp\; &nbsp\;&nbsp\;</span>Set up a Custom GPT that drafts social posts\, emails and articles in your tone and structure</p><p>&bull\;<span style="white-space:pre\;">&nbsp\; &nbsp\;&nbsp\;</span>Map how customers find and choose you\, so your message fits each stage</p><p>&bull\;<span style="white-space:pre\;">&nbsp\; &nbsp\;&nbsp\;</span>Put together a content calendar with local visibility built in</p><p>&bull\;<span style="white-space:pre\;">&nbsp\; &nbsp\;&nbsp\;</span>Read AI dashboards that show what&rsquo\;s working and what to do next</p><p>&bull\;<span style="white-space:pre\;">&nbsp\; &nbsp\;&nbsp\;</span>Draft a simple chatbot that can answer customer questions and point them to a sale</p><p>&bull\;<span style="white-space:pre\;">&nbsp\; &nbsp\;&nbsp\;</span>Keep your business data safe while you do it</p><p><br /></p><p><strong fr-original-style="" style="font-weight: 700\;">About the Nelson AI Sandbox</strong></p><p>The Nelson AI Sandbox is a not-for-profit community AI hub. In March 2024 it opened the world&#39\;s first walk-in AI space: somewhere anyone can turn up\, ask questions and get hands-on help with AI\, free of charge. Since then it has worked face to face with more than 6\,000 people and 250 organisations across the top of the South Isaland\, through drop-in sessions\, workshops and outreach.&nbsp\;</p><p><strong fr-original-style="" style="font-weight: 700\;">About the presenter</strong></p><p>J Norness is a fractional AI Officer working with businesses across New Zealand and Australia\, and a volunteer lead trainer for the Nelson AI Sandbox. He has trained more than 1\,100 people in the past two years\, from sole operators to executive teams. His sessions are hands-on\, vendor neutral and free of hype.</p><p><br /></p></body></html>
LOCATION:Level 1\, 6-8 Scott Street Blenheim Marlborough District 7201
UID:e.2702.1611814
SEQUENCE:3
DTSTAMP:20260901T223515Z
URL:https://marlboroughchamberofcommercenewzealand.growthzoneapp.com/eventcalendar/Details/ai-for-marketing-1896687?sourceTypeId=Hub
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