No organisational plan survives first contact with the marketplace.
While it is impossible to predict exactly what will happen, it is possible to deduce the most likely and most dangerous courses of action (in terms of your plan fulfilment) that competitors, customers, government officials, media and a myriad of other elements might employ in response to you and to factor that into your own plan for resilience.
Decisions and messages that are key to your plan can be stress-tested in a controlled environment. This is true for organisations of all sizes and in every sector. It is as applicable at the strategic level as it is for a product launch, project plan or preparation for a negotiation or legal hearing. Surprisingly, most organisations do not test their plans with any rigour prior to implementation. Unsurprisingly, most organisations are frustrated in their ability to successfully implement their plans.
This process of designing and simulating market activity is variously known as business (or corporate) war gaming, outcome simulation and course-of-action analysis. It’s a relatively new tool in the business world but is growing rapidly in its popularity and use in Europe and North America.
In this four-hour workshop, TorquePoint Ltd Principals, Heather Roy and Simon Ewing-Jarvie, will introduce you to the technique and its potential, using a fictitious country and not yet realised business possibilities in the Marlborough region. It’s engaging, informative and fun! More detail about the technique is downloadable from https://torquepoint.co.nz/business-simulations/.
Look forward to seeing you there!
Chamber members: $350+GST | Non Members: $450+GST
Marlborough Chamber of Commerce
Level 1, 6-8 Scott Street, Blenheim, Marlborough District, 7201, New Zealand
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